Category Archives: Scott Boilen in the News

Allstar Products Group Scott Boilen Named One of DRTV’s Industry Leaders to Watch

HAWTHORNE, N.Y., Aug. 31, 2015 /PRNewswire/ — When you think of direct-response marketing power players, only a few people come to mind. As Seen on TV industry veteran and Allstar Products Group President and CEO, Scott Boilen, is at the top of list.  The man behind Snuggie, Boilen is featured in the “20 People to Watch in 2016” from HomeWorld Business Magazine.

Boilen founded Allstar Products in 1999 as a direct mail marketer and later repositioned the company to become a leading As Seen on TV marketer and distributor.  Under Boilen’s leadership Allstar has put more than 100 products on retail shelves in two decades.

Since inception, Boilen has lead Allstar through many successful As Seen on TV rollouts including the famous Snuggie ®. The blanket with sleeves has sold more than 33 million units since becoming a viral sensation in 2009, and it was this popularity that helped cement Allstar to national DRTV prominence.

“The Snuggie was one of the first products that really went viral thanks to the rise of social media. This social buzz set a new standard for our business. Just as our products evolve with audience demands, so does the way we market our inventions. A strong social media presence is now an integral part of our marketing platform,” says Boilen.

HomeWorld Business Editors listed Boilen one of the power players to watch because success in the housewares business is about finding the right formula to stay successful not just once, but time and time again. Allstar’s smart social, TV, and digital promotions along with the distribution of the right product has led to long-term, multi-SKU retail brands such as the Perfect cookware line which included thePerfect Bacon™ Bowl, or Hot Beauty accessories with Hot Buns® and Hot Designs®.

Hoping to continue this success into 2016 Allstar is currently rolling out nine new TV-supported retail items nationwide.  This is the most holiday rollout items in the company’s history.

The HomeWorld Players list is a representation from a cross section of a diverse housewares business — from established to newly installed company leaders.

The group is diverse, not just in the scope of their businesses and responsibilities, but also in their individual experiences and contributions to the industry. All, however, have played a role in shaping the housewares industry.

A list of all the 2016 HomeWorld Players can be found here:

About Allstar Products GroupAllstar Products Group is a leading direct response and consumer products company making quality products available to U.S. and international consumers through direct response television as well as internet, direct mail and retail channels.  Allstar Products has a diverse product portfolio including popular consumer brands such as Snuggie® Magic Mesh®, Hot Designs®, Secret Extensions® and Wobble Wag Giggle®.

For more information on Allstar Products Group
For more information on Scott Boilen visit:

To view the original version on PR Newswire, visit:

SOURCE Allstar Products Group

Copyright (C) 2015 PR Newswire. All rights reserved

Throwback Thursday: Snuggie as the Leader in Social Media

In a 2013 article titled, “Snuggie: Social media’s first viral success,” Melissa Hincha-Ownby explores how the Snuggie® was a leader in social media marketing and viral videos.

“Social media is a powerful tool,” Hincha-Ownby begins her article, “and if anyone doubts the power that Twitter, Facebook, YouTube and other social media sites have then they merely need to look at the success of the Snuggie.”  She goes on to discuss how social media helped Allstar Products Group – the makers of the Snuggie  – achieve skyrocketing sales.


It was noted that Snuggie commercials received millions of views on YouTube and Snuggie parodies received even more attention.

Allstar Products Group CEO, Scott Boilen, was quoted saying Snuggie “was the first product that really went viral, that really went mainstream like that. It was probably the first product that had the advantage of social media really peaking.”

Read the full article at

Throwback Thursday: Scott Boilen and the Cult of the Snuggie

It was early 2009 when USA Today announced that Snuggie was taking over America with the “Cult of the Snuggie.”


The article, titled “Snuggie gets a warm embrace from pop culture” notes how “Snuggies seem to be everywhere.”  On Facebook and Youtube, on the Tonight Show and the Ellen Degeneres Show, even among the crowd at Obama’s inauguration.

“Every once in a while, a product transcends advertising to become part of pop culture,” Scott Boilen, president and CEO of Allstar Products Group said in the USA Today article.  “Snuggie got the highest rating ever for any product….” Scott Boilen goes on to say.

Today Snuggie is a permanent part of pop culture and the Snuggie line continues to grow.

Read the full 2009 USA Today article about Snuggie and Scott Boilen


Scott Boilen Discusses Life on the Road

Today’s American families are spending more and more time in their automobiles. Minivans and SUVs across the nation are being converted into kitchens, family rooms, homework stations, and home offices in response to this increasing trend of living life on the road.

scott-boilen-catch-caddyIn a recent Wall Street Journal article, “The Family Muscle Car Is Tricked Out Like a Living Room,” Allstar Products Group CEO, Scott Boilen, discusses this life-on-the-road trend and the products he sees as helping today’s American families as they drive.

Since September, Allstar Products Group – under the helm of Scott Boilen – has sold one million units of the “Catch Caddy.” The Catch Caddy is a small plastic tub that squeezes between a car seat and the console to catch sunglasses, phones, coins and even french fries.

Scott Boilen says he is also currently hunting for a new product that will help to keep a woman’s handbag in place as she drives. “Anything that can make the travel experience more enjoyable or more efficient is a good market opportunity for us,” says Scott Boilen.

Read more about American’s life on the road, and the vehicles and products that help us to live this life effectively, at

Westchester Food Bank Gala Raises $300,000

The Food Bank for Westchester celebrated their 17th annual Valentine’s Day Wine Tasting Dinner in February with the theme “Leading the Charge To End Hunger,”and the gala event raised approximately $300,000.

Guests enjoyed a five-course gourmet dinner with selected wine pairings created especially for the event and they took part in a live auction led by actor Bruce Sabath.


All proceeds from the event went to the Food Bank, which distributes food to more than 265 hunger-relief member programs throughout the county, including food pantries, soup kitchens, senior and child day-care centers, shelters and residences.

Event Committee members include: Scott Boilen, CEO/Allstar Products Group; Charles Day, Senior Vice President/UBS Financial Services, Inc.; Jean Marie Connolly, Senior Director/BNY Mellon Wealth Management, and Greg Werlinich, President/Werlinich Asset Management.

“The Food Bank supporters who attended the Valentine’s Day Dinner and took part in our auction and Fund-A-Need drive set a great example of leadership in helping tackle hunger in Westchester,” said Ellen Lynch, President and CEO of the Food Bank.

Throwback Thursday! Scott Boilen and Snuggie on the Oprah Show

Scott Boilen appeared on Oprah via satellite back in March of 2009 to discuss the Snuggie with a Snuggie-wearing group including Ms. Winfrey (in hot pink) and Tyler Perry (in a zebra print). Scott Boilen attributed part of the product’s impressive sales numbers to the fact that people were spending more time at home and wanting to simply feel warm and comfortable.

Watch a clip of Scott Boilen, Oprah and friends wearing their Snuggies:

Scott Boilen Discusses Valentine’s Day Dinner Against Hunger

The Food Bank for Westchester held their annual Valentine’s Day wine-tasting dinner, “Take Heart Against Hunger,” on Friday, Feb. 6 at Tappan Hill Mansion in Tarrytown.

All proceeds generated from event benefits the Westchester Food Bank which acts as a supply and support center for more than 265 hunger-relief member programs throughout Westchester. Programs include soup kitchens, food pantries, child day-care centers, senior-care centers, shelters and residences. The food bank estimates more than 200,000 Westchester County residents are hungry or at risk of hunger. 22% of these residents are seniors over the age of 60 and one-third are children under the age of 18.

The Valentine’s Day wine-tasting dinner featured a five-course gourmet meal with selected wine pairings that were created especially by the Culinary Host & Sponsor, Abigail Kirsch Catering Relationships’ Partner Alison Awerbuch and Executive Chef John D’Arcangelo. The wines were donated by Pernod Ricard, USA, the Wine & Spirits Sponsor. The evening included a live auction with actor Bruce Sabath and a raffle.

Event committee members include: Scott Boilen, CEO/Allstar Products Group, Charles Day, SVP/UBS Financial Svces, Inc. Jean Marie Connolly, Senior Director/BNY Mellon Wealth Mgmt., and Greg Werlinich, President/Werlinich Asset Management.

“This Valentine’s Day event is about love” says Scott Boilen, “a love that seeks to help people by fighting to eradicate hunger.”

Read more about the Valentine’s Day Dinner and learn more about the Food Bank for Westchester

Scott Boilen Discusses Hot Jewels

scott-boilen-hot-jewelsHot Jewels™ Metallic Temporary Tattoos are the latest introduction to the Hot Looks™ family and, as stated in a recent press release, they’re the “the hottest trend to hit the runway in years…”

Hot Jewels can create limitless combinations of brilliant, metallic body jewelry that you can use to adorn and accessorize. Each set includes anywhere from 40 – 80 lustrous temporary tattoos that let you sparkle and shine. You can use them to create the perfect look for vacations or any special occasion. Or you can simple wear them during any busy day around town. Application is simple! Just apply, wet, and set for up to six days of sparkle. They are available in four collections:

  • Peace & Love: Stars, Hearts, and Peace Signs
  • Feather: Arrows and Feathers Invoke a Free-Spirit Vibe
  • Tribal: Geometric Patterns for an Exotic Look
  • Classic: Mimic Your Favorite Jewelry Pieces with Chain Links and Bands

“Hot Jewels takes the temporary tattoo trend to a new place that’s glamorous, practical and accessible to everyone,” Scott Boilen says. “With trendy designs and amazing quality at a great price, temporary metallic tattoos are about to become hotter than ever.”

Read more about Hot Jewels on PR Newswire

The Amazing, New Bacon Bowl Ad

There’s something a bit familiar about the recent Perfect Bacon Bowl commercial, a certain through-back sound reminiscent of a well-known rock band. According to Des Bieler (of the Washington Post) a lot of people took notice and he found the Bacon Bowl ad “amazing!”

“Many folks were just minding their own business on Saturday, trying to watch some college football,” begins Beiler “when this ad interrupted their lives. And not in a bad way at all.” The ad was a new Perfect Bacon Bowl commercial (see below) and the ears of many viewers perked up at the sound.


“It sounds for all the world like mid-70s Queen, complete with Freddie Mercury. I mean, that is uncanny,” Beiler declares. The creator of the jingle, Rick Altizer, actually asked a frontman for a Queen cover band, Queen Extravaganza, to sing the Perfect Bacon Bowl jingle. It’s an “homage to an iconic band” Beiler says.

The ad caused a lot of social media buzz. Many people declared their appreciation of the commercial, and the Perfect Bacon Bowl!


Allstar Products Group CEO, Scott Boilen, shares their enthusiasm. “Perfect Bacon Bowl is a textbook case of the right product coming along at just the right time,” Scott Boilen says in a recent Bacon Bowl press release. “What’s so terrific is the feedback we get from people who buy, and consistently tell us how it surpassed their expectations for performance and ease of use.”

Read more about Scott Boilen and the Bacon Bowl press release
Read more about Des Bieler’s article on the new Bacon Bowl ad

Scott Boilen Proud to Serve Westchester Food Bank


The Food Bank of Westchester is an organization that resides in the hearts of many people living in Westchester County of New York. Their mission is “to lead, engage and educate the Westchester community in creating a hunger-free environment.”

The Food Bank began in 1988 with one man, a van and one small room. Today the Food Bank is the backbone for Westchester’s emergency food distribution network and they acquire, warehouse and distribute food to over 265 front-line hunger-relief programs throughout the county. 95% of all the food they provide is part of front-line programs that feed Westchester children, seniors and their families who are hungry or who are at the risk of hunger. Overall, the Food Bank distributes about 14 tons of food a day!


Scott Boilen at a recent gala honoring the Food Bank for Westchester’s fight against hunger for the past 25 years.

“Two hundred thousand people residing in West Chester are at the risk of hunger. A third of those individuals are children and one-fifth are senior citizens” shares Food Bank board member Scott Boilen. “Allstar is honored to be part of this vibrant county and we’re honored to do everything we can to assist our neighbors in need.”

“I’m proud to be a part of the Food Bank” Scott Boilen continues. “I’m proud of the vital work we do to combat hunger in our community.”