Tag Archives: Throwback Thursday

Throwback Thursday: Snuggie as the Leader in Social Media

In a 2013 article titled, “Snuggie: Social media’s first viral success,” Melissa Hincha-Ownby explores how the Snuggie® was a leader in social media marketing and viral videos.

“Social media is a powerful tool,” Hincha-Ownby begins her article, “and if anyone doubts the power that Twitter, Facebook, YouTube and other social media sites have then they merely need to look at the success of the Snuggie.”  She goes on to discuss how social media helped Allstar Products Group – the makers of the Snuggie  – achieve skyrocketing sales.


It was noted that Snuggie commercials received millions of views on YouTube and Snuggie parodies received even more attention.

Allstar Products Group CEO, Scott Boilen, was quoted saying Snuggie “was the first product that really went viral, that really went mainstream like that. It was probably the first product that had the advantage of social media really peaking.”

Read the full article at http://www.mnn.com/money/sustainable-business-practices/blogs/snuggie-social-medias-first-viral-success

Throwback Thursday: Scott Boilen and the Cult of the Snuggie

It was early 2009 when USA Today announced that Snuggie was taking over America with the “Cult of the Snuggie.”


The article, titled “Snuggie gets a warm embrace from pop culture” notes how “Snuggies seem to be everywhere.”  On Facebook and Youtube, on the Tonight Show and the Ellen Degeneres Show, even among the crowd at Obama’s inauguration.

“Every once in a while, a product transcends advertising to become part of pop culture,” Scott Boilen, president and CEO of Allstar Products Group said in the USA Today article.  “Snuggie got the highest rating ever for any product….” Scott Boilen goes on to say.

Today Snuggie is a permanent part of pop culture and the Snuggie line continues to grow.

Read the full 2009 USA Today article about Snuggie and Scott Boilen