HAWTHORNE, N.Y., Aug. 31, 2015 /PRNewswire/ — When you think of direct-response marketing power players, only a few people come to mind. As Seen on TV industry veteran and Allstar Products Group President and CEO, Scott Boilen, is at the top of list. The man behind Snuggie, Boilen is featured in the “20 People to Watch in 2016” from HomeWorld Business Magazine.
Boilen founded Allstar Products in 1999 as a direct mail marketer and later repositioned the company to become a leading As Seen on TV marketer and distributor. Under Boilen’s leadership Allstar has put more than 100 products on retail shelves in two decades.
Since inception, Boilen has lead Allstar through many successful As Seen on TV rollouts including the famous Snuggie ®. The blanket with sleeves has sold more than 33 million units since becoming a viral sensation in 2009, and it was this popularity that helped cement Allstar to national DRTV prominence.
“The Snuggie was one of the first products that really went viral thanks to the rise of social media. This social buzz set a new standard for our business. Just as our products evolve with audience demands, so does the way we market our inventions. A strong social media presence is now an integral part of our marketing platform,” says Boilen.
HomeWorld Business Editors listed Boilen one of the power players to watch because success in the housewares business is about finding the right formula to stay successful not just once, but time and time again. Allstar’s smart social, TV, and digital promotions along with the distribution of the right product has led to long-term, multi-SKU retail brands such as the Perfect cookware line which included thePerfect Bacon™ Bowl, or Hot Beauty accessories with Hot Buns® and Hot Designs®.
Hoping to continue this success into 2016 Allstar is currently rolling out nine new TV-supported retail items nationwide. This is the most holiday rollout items in the company’s history.
The HomeWorld Players list is a representation from a cross section of a diverse housewares business — from established to newly installed company leaders.
The group is diverse, not just in the scope of their businesses and responsibilities, but also in their individual experiences and contributions to the industry. All, however, have played a role in shaping the housewares industry.
A list of all the 2016 HomeWorld Players can be found here:http://www.homeworldbusiness.com/Retail/The-Players-People-To-Watch-In-2016/28301
About Allstar Products GroupAllstar Products Group is a leading direct response and consumer products company making quality products available to U.S. and international consumers through direct response television as well as internet, direct mail and retail channels. Allstar Products has a diverse product portfolio including popular consumer brands such as Snuggie® Magic Mesh®, Hot Designs®, Secret Extensions® and Wobble Wag Giggle®.
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SOURCE Allstar Products Group
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