Tag Archives: Yahoo Finance

Scott Boilen Discusses Snuggie Success

scott-boilen-snuggie-yahoo-finance-suprisingly-simplyA recent Yahoo Finance article discussed “surprisingly simply ideas” that have both resonated with a broad range of consumers and became products which generated huge sales. Included among the list is the popular As Seen on TV product, the Snuggie. The Snuggie, created by Allstar Products Group, appears like a simple idea that could have been created years ago. “It’s definitely one of those ideas that’s so simple that a lot of people might say to themselves, ‘Why didn’t I think of that?’” says Scott Boilen, founding member and president and CEO of Allstar Products Group.

“It had actually been around in various forms for a few years with similar products available in the backs of catalogs, but nobody really knew about them,” Scott Boilen continues, so Allstar decided to create and market their own version. The rest is As Seen on TV history and soon we all saw the Snuggie go viral!

Scott Boilen says sales have remained consistent after the first-year spike and he believes the broad-reaching appeal of the Snuggie is a key element to its success. “I think what clicked for consumers is that the Snuggie appealed to everyone….Doesn’t matter if you’re a kid, a senior citizen, a mom, a guy — everyone can wear one. The market potential was limitless.”

Learn more about the Snuggie

Read the entire Yahoo Finance article featuring the Snuggie, Allstar Products Group and Scott Boilen


Scott Boilen Discusses the Power of Humor

In a Yahoo Finance segment analyzing the reasons behind Allstar’s successful Snuggie product line, Scott Boilen discusses the marketing power of humor.

scott-boilen-snuggie-yahoo-finance“Sometimes you need to be a little bit of joke” CEO Scott Boilen tells Yahoo Finance reporter Lauren Lyster. “You need to stop people as they’re in their viewing habits so they say ‘that’s pretty funny.’”

“So you kinda are in on the joke?” Lyster asks. “Absolutely,” Scott Boilen responds.

Scott Boilen goes to discuss how the Snuggies has revolutionized the way As Seen on TV products are sold in retail stores. “I think Snuggie, and a few other products around that time frame, the velocity that they moved at retail got us from the back of the store to the front of the store.”

Watch the full Yahoo interview at https://www.youtube.com/watch?v=OX3UtT0jM7w