In a Yahoo Finance segment analyzing the reasons behind Allstar’s successful Snuggie product line, Scott Boilen discusses the marketing power of humor.
“Sometimes you need to be a little bit of joke” CEO Scott Boilen tells Yahoo Finance reporter Lauren Lyster. “You need to stop people as they’re in their viewing habits so they say ‘that’s pretty funny.’”
“So you kinda are in on the joke?” Lyster asks. “Absolutely,” Scott Boilen responds.
Scott Boilen goes to discuss how the Snuggies has revolutionized the way As Seen on TV products are sold in retail stores. “I think Snuggie, and a few other products around that time frame, the velocity that they moved at retail got us from the back of the store to the front of the store.”
Watch the full Yahoo interview at https://www.youtube.com/watch?v=OX3UtT0jM7w